It can be difficult to attract people to your event when there are so many different events for consumers to choose from. No matter what event you are holding, it is crucial to think outside of the box for marketing ideas that will catch people’s attention and effectively sell tickets to your event. Here are 5 innovative ways you can market your event.
1. Facebook/Instagram Live
Not only do users usually receive a notification that someone is going live on Facebook or Instagram but they are more intrigued to see what is being broadcasted on a live stream. Filming a live video to promote your event is more transparent and allows people to ask questions in real-time as if you are talking to them in person. Facebook and Instagram live is an instant, free way to reach your consumers and inform them about your event.
2. Industry Influencers
Industry influencers are a great way to market your event as their followers trust and respect them which means that your event will be judged as more reputable and exclusive. Just one industry influencer can make a huge difference to the number of people interested in your event.
3. Free Tickets
Giving away free tickets can be a powerful strategy for attracting interest to your event. There are different ways to go about holding giveaways; you could ask people to share your event page to be entered or give free tickets to the first few people that book your event.
If you are holding a large event, it is a great idea to get a reputable brand on-board. Although this can be costly, it will almost guarantee ticket sales as people will feel that attending the event is more worthwhile. Having a reputable partner will improve your brand image and mean that your event is marketed to a much wider audience.
5. Starting Conversations Through Hashtags
A great way to get people talking about your event is to create a hashtag on Twitter. Interacting and engaging with people online before the event is one of the most effective ways to create awareness. If users are seeing your hashtag on a daily basis for weeks leading up to the event they will most likely end up looking up what all the “fuss” is about and visiting your event page.
There are a number of innovative ways to get people talking about your event and technology has made it easier and cheaper to connect with consumers all over the world.
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