We were really excited to attend one of the largest business events in the UK and were in the company of many interesting exhibitors… including frogs!
Be bright in business
The ExCeL is a fantastic location for such a big occasion as the Business Show. This event has been designed to help companies thrive and grow. There are many different exhibitors that offer all kinds of tips, tricks and services, so organisations can raise their profile, develop marketing campaigns, integrate new technologies and many other activities that evolve businesses. We were delighted to supply a cupboard, walnut stools and poseur tables to an IT consultancy company at the event.
As well as companies coming to the ExCeL to attend seminars, network and get insights into new technologies, exhibitors were also looking to attract visitors to their stands. We saw some really eye-catching ways to potential increase footfall to cubicles in case you’re looking for any inspiration…
1. Be hoppy!
Sometimes the simplest marketing techniques are the most effective. While looking for our client at the huge venue - which featured hundreds and hundreds of cubicles - it was easy to spot them, thanks to the green frogs decorating our walnut tables and cupboards. These weren’t real frogs of course but handy promotional items in frog-form! Even as we snapped away taking photos of our furniture, visitors couldn’t keep their hands off the frogs - what a great, simple way to attract people to stands.
2. Touch base
All businesses know how important it is to network. Whether you get talking to suppliers/potential customers/fellow businessmen/women at arranged events, during conferences or while you’re waiting in line for seminars, these encounters can bring lots of potential. No wonder a special networking zone was so popular at the Business Show.
Suppliers could leave details of their skills and services, while those looking for specific skills could track down those that could assist them the most. This is straightforward to integrate into any cubicle, giving your guests the chance to get in touch with those companies that help them develop their businesses and complement yours.
Big events like the Business Show can result in very busy days for all those exhibiting and visiting. This venue has lots of food and drink options so people can get refreshed when they want to, while also being able to choose from very varied menus. You can expand on this downtime even more by supplying some playtime! Our favourite chillout activity this year was a retro game of Space Invaders. All ages were attracted to the old arcade game - and looks like a winning addition to any cubicle where you’d like to attract some of the footfall.
4. Pop-up promotions
There’s nothing quite as iconic as a big red London bus, and there was even one inside the venue. It wasn’t the kind you get on with your oyster card though, this bus was actually a kiosk that was set up at the ExCeL as an example of branded pop-up shops. These portable constructions really stood out, and we couldn’t resist taking a few pics of them. The message here is to always display the best and most relevant products at these types of events - as this could really attract potential customers.