We’re glad to see free WiFi being offered in many different business premises - did you know it can boost your sales?
Wi The Web?
To help you see the benefits of free WiFi, we’ve included some of our favourite advantages below. Many of us are used to accessing the internet for no charge in hospitality locations, such as coffee shops, restaurants and hotels.
But there’s a company that is encouraging more businesses to roll out free WiFi to their customers, as this can bring about some amazing advantages, to both shoppers and many different types of organisations. We visited them at an event that took place in luxury retailer Harvey Nichols to take some images of our conference chairs.
Here’s our top list of how a particular brand of free public internet from Purple WiFi could improve the experiences of your business, and benefit your company too!
1. Quality Time
When customers can get on to the web for free they tend to spend more time in shops, cafes and the restaurants where it’s available. This might result in them enjoying more refreshments or perhaps coming into contact with more products that you offer. Rather than rushing about and moving on quickly, free WiFi can instead contribute to a more enjoyable and memorable experience that they’ll surely want to repeat sometime soon.
2. Know Your Customer
Face-to-face interaction is a great way to get to know your customers and build up relationships with them. Across the country there are loads of baristas, retail assistants and barmen/women who know exactly what their regular clients like. Thanks to the web and Purple WiFi’s system there’s a really powerful way to learn about your customers - social media.
Mining online data
This is because clients log-on to the net via their social networking profiles, which can offer up a lot of data, such as age and location of customers. You’re able to use info to offer specific deals, coupons and money saving email offers, saving your customers money and showing them the best products.
3. Getting Social
Recommendations on social media are a great and simple way to boost business - it’s all about spreading the word regarding who you are and what you do. When customers log in to Purple WiFi notifications are sent to all their friends about their location, which helps to raise your profile. This can attract further ‘likes’ and statistics highlighted by the company indicate that each ‘like’ is worth as much as £85 each - just imagine what a few hundred, or thousand could do!
4. Location, location, location!
Offering free WiFi means you can see when particular shoppers like to visit your store, but did you know you could get even more specific than that? In fact, you can use something called ‘geo-fencing’ which allows you to see exactly where on your premises clients are, and where they spend the most time. Again, this allows you to offer deals and promote items that they’ll be naturally interested in - happy shoppers and happy businesses.